Go for the gusto

Ran across a great story for all of you hockey lovers, beer lovers, or anyone who just enjoys a gimmick.  If you missed the news about the comeback of Schlitz beer and the return of its “Classic 1960s Formula”, click here or here.

schlitz1

Now, it turns out Schlitz is ready to turn the PR meter up a notch.  In addition to sending beer to the troops in Iraq in time for the Super Bowl, the brewing company has now christened Schlitz Arena in Orono, MN.  In a manner of speaking.

You’ll have to find your own morale to this story.  But, “the best things in life are free” does come to mind.  That is, if you really believe that “Schlitz makes it great.”

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~ by acm213 on January 26, 2009.

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