“The halftime twitt actually motivated me”

For one day, at least, the talk of the NBA is this guy:

Charlie Villanueva

Charlie Villanueva

And why, do you ask, is Charlie Villanueva of the Milwaukee Bucks in the news?  Well, in addition to joining Shaquille O’Neal and the growing league of Twitter users, Villanueva actually chose halftime of his own team’s game against the Boston Celtics to send a “tweet” to the fans.

“CV31” posted the following: “In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.”

No big deal – especially when he finished the game with a team-high 19 points and helped the Bucks beat the conference-leading Celtics, 86-77, as Milwaukee took another step toward a potential playoff berth.

Head coach Scott Skiles, a former player himself, is not in an accepting mood, however, and has since banned all social networking by his players during game action.

I guess I can accept the reaction, but mark my words – once the NBA figures out how to make some money off this (read: sponsorship), they will encourage every player to figure out every way they can to reach fans before, during, and after games. 

As evidenced by the number of “followers” subscribed to Villanueva’s feed after the news hit the wire, it won’t take long before the marketing geniuses in Manhattan figure out a way to incorporate this into the “NBA experience”.

For now, it is up the experts at NBA TV to debate the merits of Twitter and Villanueva’s actions.

Another day, another step forward for the next generation.  All good by me.  But someone needs to quickly let poor Charlie know the difference between a “twitt” and a “tweet”.

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~ by acm213 on March 17, 2009.

One Response to ““The halftime twitt actually motivated me””

  1. hilarious! Great Article

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