Do you Hulu?

The people have spoken.  And what the people want is more streaming video content available online.

If you haven’t spent any time on Hulu, the site launched a little more than a year ago by NBC/Universal and Fox, then you simply have no interest in movies or television.  And, therefore, have no reason to explore any of the links in this post.  But in the likely event that you are a TV and/or movie-watcher, pay close attention to this quote:

“Hulu, quite simply, now has the best premium content on the web,” said Peter Chernin, president and chief operating officer, News Corporation, parent company of Fox. “With three major networks and over 150 leading content providers providing content, combined with the best video user interface anywhere on the web, Hulu offers consumers the finest premium online video experience available today.”

Chernin is right.  Hulu has quickly evolved into a legitimate, long-term player on the web.  That third major network just added is ABC, as its parent company (Disney) acquired a 30 percent stake in Hulu within the last month and is in the process of adding a number of network shows to the site.

Originally conceived to ward off the effect of eyeballs migrating to YouTube‘s dynamic video content, Hulu has proven immensely popular, with 42 million viewers in March and no signs of slowing down. 

Today’s Los Angeles Times looks at the tug of war that Hulu is having with cable and satellite operators reacting to this phenomenon and the potential future of the site (including something called “authentication” for premium access available only to cable subscribers).

Check the site out when you get a chance.  As interesting as the new shows may be to some, I am most intrigued by free streaming video of complete episodes of classic shows like The White Shadow and WKRP in Cincinnati.  Not to mention an interesting mix of full-length movies (Johnny Dangerously, anyone?) available to watch for free.

Just hit "play"

Just hit "play"

Where does all of this lead?  Who knows – but apparently I’m not the only one willing to put up with a few ads for the freedom to tap into this new media.  And I’m not seeing any downside for anyone other than Big Media.  Should we care?

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~ by acm213 on May 11, 2009.

One Response to “Do you Hulu?”

  1. should we care? hell. no.

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