Why do I like that song? And where can I find more just like it?

Are you aware of The Music Genome Project

In a decade filled with momentous advancements in the world of recorded music, the efforts of Pandora (along with their patented technology) may ultimately create the longest-lasting and most significant developments  in this area as the methods by which we, as consumers, are exposed to new music continues to evolve.

Pandora claims a catalog of more than 700,000 songs, by 80,000 artists that have, to date, been analyzed by their “musicologists” since the creation of the project in 2000. 

As Rob Walker of the New York Times writes in this fascinating article from The Times Magazine, “the idea is to figure out what you like, not what a market might like.”

Meaning that “the taste of your cool friends, your peers, the traditional music critics, big-label talent scouts and the latest influential music blog are all equally irrelevant.”

This is a great read and really makes you want to root for these guys at Pandora, whose founders spent one three-year stretch working without salaries while they scrambled for investors.

I get a laugh out of all of the music industry insiders who are quick to point out that the industry is dying and that major changes are needed for its “survival”. 

This cry comes from the same people who got it there in the first place.  Well, then get out of the way and let some new blood into the game.

Pandora may not have all of the answers but the genesis of The Music Genome Project and the core reason for Pandora’s existence comes from a very good place.  Read the article and give them or one of their brethren a shot. 

There’s a ton of good music out there just waiting for you to discover it.  Don’t buy into the traditional notion that you need someone to tell you what to listen to.  Those days are – thankfully – over.

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~ by acm213 on October 20, 2009.

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